Volvo 140 & 160 Series, P1800


This book is dedicated to the cars 140 Series, 160 Series, P1800/1800ES. Here you will find hundreds of original photos of Volvo sedans, coupes and station wagons from the company’s advertising booklets published in the 1950s – 1970s. Thanks to special software that uses artificial intelligence technologies, it was possible to increase the resolution of scans to reveal small details of bodies and interiors in the photos that were practically invisible in the original images. The illustrations are accompanied by dozens of technical and historical facts about these automobiles.
The book, of course, will be a great gift to all current, former, and future Volvo cars owners, as well as all those who appreciate classic Volvo models.



Volvo 140 & 160 Series, P1800

Success in the field of mass production
(from the model PV 444) allowed the
company to invest in developing the
P1800 sports model.

The design of the new
car was developed in the Italian studio Frua,
and production was initially organized at the
British factory of the Jensen company. In addition
to its memorable design, the car had all
the advantages inherent to Volvo cars, including
unparalleled reliability.

The P1800 coupe
holds the absolute world record – the car
owned by Irwin Gordon, a teacher from the
USA, was driven over 5.2 million kilometers!
In 1971, a new model appeared in the 1800 family,
designated 1800 ES.

The car was the symbiosis
of a sporty hatchback and a roomy station
wagon. Among its features were a large glass
pane, an abundance of chrome, a long roof
line, and a glass luggage door.

In August 1966, Volvo revealed to the world
a model of the new 140 family. It not only
became the basis for creating several generations
of the brand’s cars, but also laid
the foundations for forming the brand image,
which is firmly entrenched in creating
Volvo fans all over the world.

In the new
corporate designation, the first digit corresponded
to the series, the second to the
number of cylinders, and the third to the
number of doors.

The new car’s concept
corresponded to the trends characteristic
of the 1960s, when buyers preferred
the functionality of the car. Scandinavian
design with its clean and simple lines is
still popular today, and the 140-series cars
clearly demonstrated its identity.

In 1968, the 164 model joined the Volvo family.
The modern history of the brand’s 6-cylinder
cars began with it, which was continued
by the Volvo 260, 760, and S80. Thanks
to the new car, the company firmly took its
place in the premium car segment.

The new Volvo 144 was presented to
journalists on August 17, 1966: almost
400 media representatives from all
over the world gathered in Gothenburg,

In parallel with this showing,
the new model was presented in
Oslo, Copenhagen, and Helsinki.
Volvo sought to reach the level of
a truly major global automaker, and
it succeeded thanks to the 144: over
8 years, more than 1.25 million cars of
this series were manufactured.

The press reacted very positively to the Volvo
144. One newspaper wrote about “the safest
car ever created”; another about “a car of the
highest international class.”

The Swedish magazine Teknikens Värld selected the Volvo
144 as the “1966 Car of the Year” in Sweden,
and the Swedish Automobile Association
awarded it a gold medal, calling it “the safest
car among those presented on the country’s
market in 1966.”

The creators of the car, which had the
internal designation Project P660,
faced difficult tasks: the new model
should be larger than the Amazon, but
must maintain the same weight and
wheelbase (2,600 mm), meet strict
safety requirements, provide enough
space to accommodate four or five
people, and, most importantly, not
be more expensive for consumers.

Investments in the project were an
impressive amount for that time,
150 million Swedish kronor.

Read the continuation of this story in the book.

Other books about history of Volvo:

Volvo PV 444 & Amazon




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