Jaguar XJ


This book is part of a series dedicated to the legendary cars of the Jaguar brand. It contains hundreds of original photographs of the XJ series sedans and coupes from the company’s advertising brochures published from the 1960s to the 2000s.
The images are accompanied by dozens of technical and historical facts about these cars.
The book will certainly be a great gift to all current, former and future Jaguar cars owners, as well as to anyone who is not indifferent to classic company models.



Jaguar XJ

In 2022, the British company Jaguar
celebrated its 100th anniversary.
Over a century of history, the masters
from Coventry have shown the
world many bright and original models.

The XJ sedans hold a special place
among them, as well as similar models
produced under the Daimler brand.
The emergence of the famous Jaguar
brand was preceded by William Lyons
and William Walmsley opening the Swallow
Sidecar company in 1922, where they
set up production of motorcycle sidecars
with a graceful streamlined shape.

The business turned out to be profitable,
and the companions decided to expand
it by starting production of car bodies.
Their first contract for the new product
type was signed with Austin. The debut
in 1927 of the small Austin Seven with
a Swallow Sidecar body attracted great
interest from customers, and other automakers
became interested in the company’s

At some point, the small
firm’s capacity became insufficient for
full-scale work on all its projects, so the
firm moved to industrialized Coventry.
In its new place, the work was hopping
with redoubled vigor.

The entrepreneurs’
enthusiasm was rewarded by a major contract
with Standard to produce the Standard-
Swallow sedan. After William Walmsley
left the company in the fall of 1934,
Lyons embarked on his ambitious plans to
build cars of his own design, and the company
was renamed SS Cars Ltd.

The team was soon joined by talented engineers William
Heynes and Harry Weslake.
The combined efforts of Lyons, Heynes,
and Weslake created the SS Jaguar
2.5, which was shown to the public at
the London Motor Show in September

The new car’s radiator grill was
decorated with the figure of a jumping
jaguar. Buyers were offered two 4-seat
body styles – sedan and convertible
– and later the 2-seat SS Jaguar 100
roadster was added to the line-up.

The company’s products continued to improve
and the number of grateful fans
increased rapidly until the outbreak of
World War II.
During the war years, the factory in Coventry
was converted to produce products
for the needs of the army and navy,
and at the end of the war, car production
was restored as soon as possible.

In March 1945, SS Cars Ltd. was renamed
Jaguar Cars Ltd. and the company’s
cars were given the now well-known
Jaguar name.
Attractive design, modern powerful engines,
and success on the racetrack
have allowed Jaguar to take its rightful
place on the automotive pedestal.

To expand production capacity, William Lyons
bought out Daimler, which was also
based in Coventry, from BSA Holding,
Britain’s oldest automaker. The landmark
deal took place in May 1960.

By the late 1960s, Jaguar was able to expand
the range of models offered in different
market segments. One of the key
new products was the Jaguar XJ luxury
sedan, which was also produced under
the Daimler brand.

The new car embodied the best qualities of the British manufacturer
and became the basis for several
generations of cars. The last XJ sedan
rolled off the assembly line in 2019.

Read the continuation of this story in the book.

Other books about history of Jaguar:

Jaguar XJS